The Tide Turns By Simon Baungaard

Photographer: Simon Baungaard Styling: Denis Bjerregaard Hair: Sabina Simmelha Makeup: Stine Rasmussen Model: Pia Priewe at Le Management THE TIDE TURNS was conceived as a project on a beautiful fall evening. The sun was setting, casting a warm light on the boatyard sheds. The vessels had been hauled ashore and warped for the winter ahead. Soon everything would be grey, cold and wet. Summer, and sailing the ocean, would seem so far away. But right at this moment, everything seemed more warm and beautiful than ever. How do I turn this into a story, I asked myself? How do I get this atmosphere into a fashion story? Who is the person with the boat? How will this person spend the winter, when not on the sea? What would be an interesting character in this setting? I like taking inspiration from a scene or situation and work out an imaginative surrounding story. When shooting, this story evolves as the shoot progresses. I get to crossroads in the storyline and have to work out the characters next move, or the changes of the setting. What makes sense for the story? How do I find the balance between telling my version of the story, but still leave it open to interpretation for the viewer? This is my motivation for taking pictures. Fashion stories provide the canvas for my imaginative stories and bring them to life. Open to interpretation for others.