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The best part of being a fashion designer is the possibility to express yourself through your work and the possibility to CREATE and turn into life anything you can imagine. CREATING is what gives me that infinite assemblage of emotions and sensibilities I can’t find doing anything else. For me fashion is much more than just trends and beautiful clothing, Fashion is Art at its highest definition. LFW SS20 Presentation
Scarcity affects humans. From love life to historical events, and till modern marketing strategy. Start from inspiration to find an alternative to deal with problematic fast fashion. In scientific research stated that the less an object available the more that people find it attractive. This can explain why we are always lured by mysterious people or limited edition in stores. During the 18th and 19th century, fabric resource was limited. People use trims, embroidery and multifunctionality to maximise garment usage, which the mindset is neglected nowadays. This collection is not really about visual but on a psychological perspective. Design | Lam Wing Sum Photography | Chan Tsz Fung Muah | Alice Fallen Models | lusgen, guainiacd, marinaniki02 Graduation Collection | SCARCITY PRINCIPLE